As Seen On TV, Infomercial, Advertisement, Commercial, Business, Marketing, Products, Entrepreneurs, Television, Shopping, Profits - CNBC
It's a $150 Billion industry, promising people everything from perfect abs to the Perfect Pancake. Infomercials are carefully-crafted commerce aimed solely at making you buy, and buy NOW! Sales are skyrocketing for the 25-year-old industry, despite today's turbulent economy. Emmy-nominated Sports Business Reporter Darren Rovell goes inside the big business of direct-response infomercials that's made the Snuggie, ShamWow! and the Ginsu Knife household names.
Hear from inventor Ron Popeil, pitch man Billy Mays and Telebrands CEO AJ Khubani, tests which products are busts or buys, and uncovers the psychology behind why some sales pitches strikeout while others are hit out of the park.
As Seen On TV: The Big Business of Infomercials
The term "as seen on TV" has become a very popular catch phrase for
those products you see advertised on television. The "as seen on TV"
market is a huge industry even in today's rough economic times. The ads
can typically run from 30 seconds to 30-minute infomercials. In these
ads you hear many buzz terms like "buy one, get one free," "but wait,
there's more," "order now," "risk-free trial offer," and "limited time